Lifetime Links Cox HD Deal

Lifetime HD Becomes Available To Operator’s Subs In June

By Mike Reynolds -- Multichannel News, 5/14/2008 11:04:00 AM

Lifetime Networks has reached an agreement with Cox Communications to launch all of the company’s new multi-platform channels.

The deal, terms of which were not disclosed, encompasses Lifetime Television HD, Lifetime Movie Network HD, Lifetime On Demand and Lifetime Movie Network Espanol On Demand.

According to the parties, Cox will begin rolling out Lifetime HD to its subscribers next month, when the HD channel and Lifetime’s linear network will bow the second season of hit series Army Wives on June 8 and showcase original telefilm adaptation of Jodi Picoult’s best-seller The Tenth Circle June 28.

"This deal with Cox underscores the importance of offering women the products and services they want,” said Lifetime Networks executive vice president of distribution Lori Conkling. “Our recent research shows that many women want to add our popular channels to their high-definition package, with 85% of women 18 to 54 saying they are interested in watching movies in high-definition. We look forward to working with Cox as they make our new services available throughout the year to their customers.”