2008 CABLE SHOW: Rentrak Cuts Cox Deal
VOD Measurement Firm Now Has Agreements With Top 10 Cable Providers
By Todd Spangler -- Multichannel News, 5/19/2008 7:39:00 AM
NEW ORLEANS -- Rentrak entered into a multiyear deal with Cox Communications to provide video-on-demand measurement services, which now gives Rentrak coverage of the top 10 cable operators.
"Announcing a multiyear deal with Cox, a true leader in the cable industry, further solidifies the importance of Rentrak's reputation as a third-party leader in accurate, timely and customizable data," said Carol Hinnant, Rentrak vice president of business development for OnDemand Essentials.
Rentrak in March landed a deal with Time Warner Cable, adding to its roster including Bresnan Communications, Cablevision Systems, Charter Communications, Comcast, Insight Communications, Suddenlink Communications, Verizon FiOS and WOW.
Rentrak processes on-demand data representing 51 million set-top boxes from 27 cable operators. The company tracked more than 3.3 billion VOD transactions from its operator partners in 2007.
For more news from NCTA's The Cable Show '08, click here.
