Ratings Are 'Sweet' For Oxygen’s Spelling Show
Third Installment Sets Network For Adults 18-To-49, Female Viewers
By Ashley Barton -- Multichannel News, 7/3/2008 10:05:00 AM
Tori & Dean: Home Sweet Hollywood continues to sizzle for women’s-targeted Oxygen as its July 1 episode broke several network ratings records.
The third episode of the series, chronicling the lives of Hollywood couple Tori Spelling and Dean McDermott, generated a 0.8 household rating, while setting network viewership records among adults 18 to 49 (514,000) and female viewers (405,000).
Overall. Tori & Dean: Home Sweet Hollywood’s third installment pulled 643,000 viewers, falling short of its June 17 premiere’s count of 667,000. The June 30 episode, however, was up 14% among women 18 to 49 and adults, and 10% among women 18 to 34.
For its part, Oxygen.com totaled 1.53 million views at the Tori & Dean: Home Sweet Hollywood Web site in the week leading to Tuesday’s third episode.
