Nintendo Exec Commits to CTAM Keynote
Gaming Company’s EVP of Sales and Marketing On Board
By Linda Haugsted -- Multichannel News, 7/22/2008 12:25:00 PM
CTAM has booked Nintendo executive Cammie Dunaway as one of the keynote speakers for its November summit in Boston.
Dunaway is the gaming company's executive vice president of sales and marketing, charged with identifying new audiences and creating new tactics and messaging to sell such products as the Wii game system.
She also brings experience from the package goods and online worlds. Prior to her tenure at Nintendo, she was the chief marketing officer at Yahoo, where she oversaw consumer entertainment, entertainment and partnership marketing initiatives. She was also an executive at Frito-Lay for 13 years, marketing the snack makers' kids and teens targeted brands.
The summit is scheduled Nov. 9-11 in Boston at the Hynes Convention Center.
