Oxygen Enjoys ‘Sweet’ Ratings with Spelling Reality Show
‘Tori & Dean: Home Sweet Hollywood’ Eclipses 1 Million-Viewer Threshold
By Larry Barrett -- Multichannel News, 7/23/2008 5:21:00 PM
Tori & Dean: Home Sweet Hollywood attracted more than 1.1 million viewers, making it Oxygen’s highest-rated and most-watched Tuesday primetime program ever.
Network officials said the show marked the eighth time this year that an Oxygen program has delivered more than 1 million viewers.
Tuesday’s episode tied the highest-rated of the series with a 1.1 household rating. It drew 791,000 viewers between 18-49, 591,000 women 18-49 and 336,000 women 18-34. Compared to last week’s episode, this week’s Home Sweet Hollywood was up 24% in total viewers.
Oxygen.com saw gains leading up to Tuesday night’s episode as well. Video streams for the Tori & Dean: Home Sweet Hollywood Web site totaled 148,000 in the week leading up to Tuesday’s episode, a 12% gain compared to the previous week. The site has logged over 9.7 million page views since launch, Oxygen officials said.
