DirecTV To Launch Local HD in 44 New Markets
Expansion Comes Amid Overall Push By Satellite TV Provider To Add HD Content
By Linda Moss -- Multichannel News, 7/28/2008 4:17:00 PM
DirecTV, in addition to announcing its expansion to 130 HD channels, is also adding local HD service in 44 markets, officials said Monday.By the end of the year, the satellite provider will offer local HD broadcast channels in 121 cities, representing more than 88% of U.S. TV households.
DirecTV will begin the roll-out of the new HD local markets in August and continue through the end of the year. The new markets include Baton Rouge, La., Boise, Idaho, Rochester and Syracuse, N.Y., Toledo, Ohio, and El Paso, Texas.
“With the rollout of 44 new HD local markets, DirecTV continues to strengthen its position as the leading provider of quality HD programming among cable and satellite competitors nationwide,” Derek Chang, DirecTV’s executive vice president of content strategy and development, said in a release. “Our DirecTV 11 satellite has recently begun operations and significantly expands our capacity for more national and local HD channels.”
DirecTVwill deliver HD programming from the primary broadcast networks – ABC, CBS, Fox and NBC – where available and authorized, to customers who subscribe to any Total Choice programming package that offers local channels.
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