Cox Subscribers in Northern Virginia Get Into the MYX

MYX Targets Young Asian American Viewers with Music, Lifestyle Programming

By Larry Barrett -- Multichannel News, 9/16/2008 1:29:00 PM

MYX, which bills itself as “the first and only music lifestyle channel to embrace the entire Asian American community through music, culture and entertainment” is now available to Cox Communications subscribers in Northern Virginia.

MYX is a nationally distributed television channel focusing on “the influential Asian American youth community and a broader audience hungry for music fusion,” network officials said Tuesday. The network fuses mainstream hits, the biggest music from Asia and a healthy dose of independent music.
 
Cox digital cable subscribers can now view MYX on Channel 464. MYX’s full programming schedule can be viewed at http://myx.tv. The channel is predominantly in English and airs in-language music videos from Korea, Japan, the Philippines and other Asian countries.  
 

“MYX will continue to expand throughout key markets to target the Asian American youth,” Enrique Olives, ABS-CBN, director of business development, said in a statement. “We have covered great ground work on the West Coast and we are excited for the opportunity to provide quality programming to East Coast viewers as well.”

MYX offers a variety of shows from rock to hip-hop, as well as music videos from all over the world. MYX’s latest program addition, Built from Skratch, featuring major hip-hop artists and producers including Common and Triple Threat, is quickly becoming a favorite among MYX viewers, as it uncovers the subcultures inside the hip-hop lifestyle. Other MYX shows include The Hook, Lovable, MY MYX, Music Bang and Rockslide.