‘Weeds’ Fourth Season Finishes On High Note
Showtime Stashes 31% Audience Advance Over Third-Season Concluder
By Mike Reynolds -- Multichannel News, 9/17/2008 8:56:00 AM
The fourth-season finale of Weeds burned with 1.35 million viewers for Showtime Monday night.
Entitled “If You Work for a Living, Why Do You Kill Yourself Working?”, the episode, in which Mary Louise Parker’s Nancy Botwin gives Esteban a surprise gift, attracted over 1 million viewers during its 10 p.m. premiere, according to Nielsen Media Research data.. An additional 337,000 watchers tuned in the 11 p.m. encore.
The total exceeded the series third-season ender’s first night total of 1.03 million by 31%: that premiere tallied 737,000 watchers, followed by 288,000 for the encore.
Through the first 12 weeks of its run, Weeds and its encores cumed 2.72 million viewers, a 16% improvement over the third season’s average, according to Showtime officials.
Showtime has ordered two more seasons of Weeds from Lionsgate, with the fifth campaign expected to bow next summer.
Parker has been nominated as best actress in comedy series Emmy, with the awards ceremony slated for Sunday night in Los Angeles. All told, Weeds has three Emmy nods this year.
