Credit Card Ads Plummet in September
Nielsen Says Ads Dropped 24% in Three-Week Period
By Linda Moss -- Multichannel News, 10/9/2008 12:19:00 PM
Advertising by credit-card services companies dropped significantly in the first three weeks of September, amidst the nation’s ongoing economic turmoil, Nielsen Monitor-Plus reported Thursday.
Among credit-card services companies, TV ad units for Sept. 1 to 21, were down by almost 24% versus the same time period last year, according to Nielsen.
Most of the top advertisers in the Credit Card Services category — including Capital One, Discover, Synovus, Washington Mutual, and Visa — reduced their TV television advertising activity in September, Nielsen reported.
Earlier in the year, advertising by credit card services companies had shown increases. In July and August, for instance, ad spending for the category was up by almost 27% over the same period a year ago.
