VOD Demand: By The Numbers
Usage Numbers Continue To Rise
-- Multichannel News, 11/9/2008 10:04:00 AM
VOD usage keeps increasing at healthy rates, with total VOD orders jumping from nearly 660 million in the first quarter of 2007 to over 1.1 billion in the third quarter of 2008, according to Rentrak.|
1st Quarter 2008 vs. 2007 |
|
|
Free VOD |
64.4% |
|
Subscription VOD |
41.1% |
|
Transactional VOD |
32.6% |
|
Total |
56.4% |
|
2nd Quarter 2008 vs. 2007 |
|
|
Free VOD |
40.8% |
|
Subscription VOD |
12.8% |
|
Transactional VOD |
26.5% |
|
Total |
32.4% |
|
3rd Quarter 2008 vs. 2007 |
|
|
Free VOD |
26.5% |
|
Subscription VOD |
4.0% |
|
Transactional VOD |
-0.3% |
|
Total |
19.5% |
|
SOURCE: Rentrak OnDemand Essentials. Includes Rentrak MSOs reporting on all content types as of 10/16/08. Third quarter 2008 data is preliminary. |
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