Latest Comscore
Media Agency Horizon To Test Comscore Data as Local Ad Currency
By Jon Lafayette published
Nielsen’s ratings dominance challenged
Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
By Jon Lafayette published
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen
Outgoing CEO Bill Livek Buys $1.15 Million in Comscore Stock
By Jon Lafayette published
Retiring exec now measurement company’s largest individual shareholder
Comscore Cuts First Quarter Net Loss to $9.3 Million
By Jon Lafayette published
Revenue up 4%
Measurement March Madness Produces Fresh NCAA Viewing Stats
By Jon Lafayette published
Games generated 8.6 times more impressions than any other show
Comcast To Use Comscore Data To Sell Local Cable Ads
By Jon Lafayette published
Nielsen competitor gains ground in local markets
WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands
By Jon Lafayette published
Comscore, iSpot, VideoAmp data will go through the ringer
Media Rating Council Sees Nielsen Audit Extending Past Q3
By Jon Lafayette last updated
MRC audit committee will also receive report on Comscore in Q3
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