Latest FreeWheel
Basis Technologies Integrates Into FreeWheel To Access CTV Ads
Users can make programmatic guaranteed inventory commitments
Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content
Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers
Magnite Gives FreeWheel Users Better Look at Programmatic Demand
Integration increases competition for programmer inventory
FreeWheel Integrates Roku’s Streaming Advertising Technology
Publishers get more interoperability and higher yields, revenue
Cannes 2023: It’s a Wrap, Now the Work Begins
Annual conference highlighted the urgency of connecting with consumers across screens and platforms
FreeWheel Launches Viewer Experience Lab To Improve Video Ad Environment
Advisers include A+E, AMC, Fox, Paramount, Warner Bros. Discovery and NBCU
Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
Still hurdles to overcome in making the technology work for TV
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