personalization

From On the Couch to On-the-Go

by Brian Morris, Tata Communications | December 04, 2017

Personalization will help video platforms thrive in the new media environment

Personalized TV Ads: Less Is More

by Gary Miles, Amdocs | June 16, 2017

Fewer, individually targeted spots will become norm as viewers seek a commercial-free experience

On The Money

Disney-Fox: Hell Freezes Over

Analyst says faced with build or buy decision, Disney chooses buy... More