Latest Samba TV
Equativ Integrates Samba TV Data Into Ad-Buying Platform
By Jon Lafayette published
Advertisers can use Samba’s identity graph
Candidates Should Pursue Younger Voters Across Screens, Samba TV Study Finds
By Jon Lafayette published
54% of millennials get their news from a streaming platform
Millennials Most Likely To Embrace Ad-Supported Streaming: Samba TV
By Jon Lafayette published
68% of that generation already have a service that shows commercials
Samba TV Integrates Purchase Metrics From Affinity Solutions
By Jon Lafayette published
Combination links TV viewing to shopping behavior
Weekly vs. Bulk Releasing? Well, Tradition-Bound HBO's 'House of the Dragon' Beat Binge-Minded Netflix's 'Wednesday'
By Daniel Frankel published
Samba TV research shows that while 'Wednesday' drew more U.S. viewership after 50 days, 'House of the Dragon' attracted more viewing overall
Samba TV Tells Advertisers How To Reach Gen Z, The Streaming Generation
By Jon Lafayette published
65% of 18-to-26 year-olds don’t have access to cable
Super Bowl Viewing Up Slightly to 36.7 Million Households: Samba TV
By Jon Lafayette published
Half time viewing slips to 28.5 million households
Linear TV Hours Watched Dropped 2% in 2nd Half of 2022: Samba TV
By Jon Lafayette published
Less than 50% of households watch linear TV every day
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