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Women Love … Technology
January 18, 2007
This may come as a shock to many of you, but once upon a time, men ruled their television kingdoms with a remote. Back in the days of yore, technology allowed men to disconnect. After a busy day, guys would come home and the remote or VCR allowed them to surf through programs faster than you could say, “DVD.”
But those dark days are over. Now television technology has moved far beyond the remote control, and women are leading the charge.
Today, technology allows women to connect with their favorite shows -- when they want it, where they want it and who they watch it with. All of this at a time when the TV business is producing some of the best shows ever. DVRs, VOD, portable players and streaming video are fueling women’s passion for television.
They use VOD with their kids, accessing the shows their kids love any time they want. They use their DVRs to save certain programs so they can watch with their friends, their mates or their family. TV technology is the ultimate social bonding tool. And it beats the heck out of a Tupperware party!
Now don’t get me wrong. Television, as we know it, is here to stay. There will always be room for women and men watching their shows in real time.
But younger women, in particular, are in love with technology. In fact, in our annual Woman’s Watch research study, Girls Gone Wired, we found that women preferred a plasma TV set to a diamond solitaire necklace. Diamond manufacturers of the world, beware! Technology allows women to consume media on the platform of their choice. It’s not only making their lives easier: It’s allowing them to do what they do best -- connect with those around them.
Cable operators already understand that women not only pay the bills -- they’re huge consumers of new technologies. Now if technology companies would only advertise to women … wouldn’t that be something?
Posted by Geraldine Laybourne on January 18, 2007 | Comments (0)
