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Battlestar Mid-Season Finale Ratings Trend Down But Female Demographic Jumps
June 16, 2008

Last Friday, according to the network press release just in, SCI FI’s Battlestar Galactica mid-season finale episode, “Revelations,” scored a "1.4 Household rating, 1.8 million total viewers, 1.2 million Adults 25-54 and 1.2 million Adults 18-49*."

These numbers are down a bit from the season four averages to date.

For the 10-episode first half (of the fourth and last season), the network says Battlestar has "averaged a 1.7 Household rating, 2.2 [million?] total viewers, 1.6 million Adults 25-54 and 1.5 million Adults 18-49*, up versus Season 3.5 (January-March 2007) by +13% in Household ratings, +11% in total viewers, +14% in Adults 25-54 and +6% in Adults 18-49."  

All numbers marked with an asterisk do not include "full DVR playback." 

Nevertheless, the all-important demographic numbers are on the rise (on average).

This is the best Adults 25-54 and Adults 18-49 delivery for a half-season of Battlestar Galactica since the first half of season 2 (July-September 2005), according to the network

SCI FI notes that Season 4 "has also seen an increase in appeal to female viewers, growing +23% in Females 18-49 and +25% in Females 25-54 versus Season 3.5.  The top four Female18-49 telecasts of Battlestar Galactica ever have all aired this season."

Posted by Mary McNamara on June 16, 2008 | Comments (0)