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SCI FI Channel's First Quarter: Best Ever Among Women 18-34
April 1, 2008
Some tidbits from SCI FI Channel's just released first quarter numbers -
According to the press release:
-- First quarter '08 was SCI FI’s best ever among Women 18-34 (up 22%).
-- SCI FI also grew 19% among Women 18–49, and 12% with Women 25-54 compared to a year ago.
-- Younger viewers were also up - 12% among 2-17 year olds.
-- Adults 18-49 and 25-54 grew 3%, and total viewers grew 6%.
-- This is the 6th consecutive quarter with year-to-year growth in the 3 key female demographics: 18-34, 18-49 and 25-54.
Per Stargate Atlantis:
The season 4.5 premiere on January 4, 2008 delivered its best ever performance in Adults 18-34 (755,000) topping the series premiere, and averaging 1.488 million Adults 18-49 and 1.577 million Adults 25-54, the best performances in these measures since July 2005. Stargate Atlantis achieved double digit growth in all key demographics, most notably a 34% rise among Adults 18-34, 24% among Adults 18-49 and 24% among Adults 25-54 compared to the first half of the fourth season.
Posted by Mary McNamara on April 1, 2008 | Comments (3)
