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Christian Lewis   


Everybody (Could) Know Your Name

Posted by Christian Lewis on July 27, 2007

At this past week’s CTAM Summit in Washington, D.C., Multichannel News asked first-time attendee – news assistant Christian Lewis, 30 – to look over the shiny objects and glitzy services displayed by technology vendors at the Digital Media Lab, conveniently stationed between our Multichannel newsroom and where the general sessions were held. Here are his dispatches:

Imagine making an anonymous call to a cable operator to inquire about service options and shortly thereafter receiving a call from that company’s representative, who now has possession of your name, number, address, occupation and household statistics.

Caller ID hasn’t evolved that far yet, but companies are aligning toward just such...Read More

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