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What Was That?
August 12, 2008
Last night many technical fans of Dish Network turned off the Olympics and tuned into the quarterly Dish Network “Tech Forum.”
What viewers got last night was anything but technical. Instead viewers expecting to hear about new Dish Equipment and software updates were treated back to school ideas from Target. Gone were Echostar Technologies President Mark Jackson and Dan Minnick the VP of Software for Echostar. Instead we were greeted by Steve Gottsegan and Leslie Harper in a pre-taped slightly polished show done in a pseudo news magazine style format.
I got to admit it when the show first started I was impressed with the layout and the feel of the show. The opening was well done and fast paced, and immediately they went into Dish Network news by doing an interview with Charlie who was sitting on the “Charlie Chat” set. The interview was done well and again was fast paced, with Charlie giving answers to the host’s questions. Up until here the show had a great feel. But from there it was all downhill.
Up next the hosts introduced Dish Networks Chief Marketing Officer Jessica Insalaco, who then took over the show for the next couple of minutes. Jessica was also on the Charlie Chat set and told us about Dish Networks 1080p Video on Demand breakthrough. She then showed us a TurboHD commercial and ran another commercial about all the HD that Dish Network carries. The entire faced paced exciting feel of the new format was completely blown out of the water by Ms. Insalaco. Instead of her being there and telling us all the exciting things Dish Network was doing, she should have been like the Charlie Ergen segment before her, she should have been interviewed like Charlie was, instead of being just a big marketing spiel it could have been a fun interactive marketing spiel with Ms. Insalaco playing off of the show’s hosts.
Up next we were shown a video from NBC showing us what it takes to bring the Olympics to us. While it was neat to see it was also boring and again did not fit the new format of the show, it was long and drawn out, it could have been edited differently and been a lot more exciting to watch and would have kept with the great start this show had. If they want to keep this new format they really need to keep the same feel throughout the entire show. (And was I the only one who said “What?” when the host said that Dish Network is carrying 3,600 hours of the Olympics this year when their press release last week said 800 hours?)
From there things continued to go downhill with Leslie Harper showing us some cool gadgets from Target. The gadgets were indeed cool, but there were too many of them and this segment went on way too long… and besides what does buying gadgets from Target have to do with Dish Network? Don’t get me wrong Leslie did good here as a host, but it was way too long. Keep Leslie doing what she does best and that is telling us about cool new things coming to Dish Network. Leslie is the ultimate “Tech Chick” and has lots of fans who tune in to see her, but they would rather see her talking Dish Network Tech, not new tech from Target.
With that they told us that they no longer accept live calls from viewers but did answer some canned email questions and then as they were going off the air they told us all our technical questions would be answered for the next hour with “Dr. Dish” at the Dish Network website. Going to the website there was no mention of this one hour chat with “Dr. Dish” instead on the bottom left corner of the page there was a “click here to chat” icon. Clicking on that icon put you in a queue to talk one on one with a Dish Network tech support specialist. This was also a huge disappointment to me because of the way they built up this chat with “Dr Dish” on the broadcast. I was also scratching my head wondering how that man who has been known as Dr. Dish for over 25 years Christian Mass felt about Dish Network using his Dr. Dish name. Dr. Dish was known by his writings here in the states and now hosts The Dr. Dish television show which is seen worldwide.
The next “Tech Forum” show will be in November, and I hope that the folks at Dish Network realize the mistakes they made on this edition. I would love to see Mark, Dan and Leslie back in November doing what they do best… talking tech!
Did you tune in last night? Leave your feelings in our comments section and let Dish Network know how you felt about last night’s new “Tech Forum.”
Posted by Scott Greczkowski on August 12, 2008 | Comments (33)