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VOOM Moving Up Or Moving Out?
May 7, 2008
Spring is in Bloom for VOOM HD Networks, fans have been happy to see some signs of life at the HD programming giant. As May 1st rolled around many HD lovers have reported improvements with VOOM’s Monster HD channel. In addition VOOM has introduced a new movie channels called VOOM HD MOVIES, which focuses on Hollywood movies. This new VOOM HD MOVIES channel replaced it’s World Cinema HD channel.
Fan are happy to finally see new and better programming on VOOM, but now the question is are these changes too little too late?
VOOM and Dish Network are in court fighting, VOOM is upset that Dish Network has put the VOOM channels in its high end HD tier. And Dish is mad at VOOM for not spending money on new programming.
From where I sit, Dish Network is in the right here. First on the HD Tier argument, all Existing Dish Network customers are automatically on the HD Ultimate Tier by default. A customer needs to call Dish to downgrade to the lower package to get rid of the VOOM channels and a few other national HD channels, which saves the customer $10 a month. VOOM would have an argument if Dish removed VOOM from everyone and you had to call and upgrade, but that was not the case here.
On the programming front Dish is 100% correct here, other then the recent May 1st VOOM changes, the general programming on VOOM has gone down the hill greatly. VOOM turned onto repeating 8-hour blocks of shows with lots of repeats. For a time VOOM went from being a HD Programmer to nothing more then a glorified HD demonstration platform. The programming on VOOM is always great to look at, but if you have already seen everything a bunch of times then the channels hold no value. I can’t remember the last time where I said I wanted to be home so I could actually sit down and watch something on VOOM.
A New York Judge recently saw things the way I see them and denied VOOM in it attempts to get an injunction against Dish Network. In the interesting 15 page document from the court Dish Network is so upset at the programming on VOOM that it wants to end the agreement to carry the VOOM channels on Dish Network.
Now personally I think Dish Network and VOOM need each other. I don’t see Dish dropping VOOM anytime soon.
Now is the time VOOM must pull itself together and continue the momentum they started to build last week VOOM could once again become a true force in the world of HD.
Posted by Scott Greczkowski on May 7, 2008 | Comments (6)
