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NBC’s Dull, Tape-Delayed Golden Globes Coverage
January 14, 2008
Here’s what you missed if you tried to watch the Golden Globe announcements and you don’t live in the Pacific time zone: NBC tape-delaying its “live” coverage in market.
The programming strategy had to have been a boost for cable networks like E! Entertainment television and the TV Guide Network, which were trying to put their own personality/spin on the stultifying announcements, but at least were doing them in real time.
Rather than show the announcements as they occurred, NBC left Access Hollywood hosts to blather on, running delayed snippets of the nominations and winners according to NBC’s programming schedule, in order to pad a rather cut-and-dried, 30-minute announcement into an hour of TV time. Folks who just wanted to know who won, and now, must have flipped to other channels.
Not that the cable versions were better shows. You still had to sit through the unscripted stumbling of “seasoned” show hosts like E!’s Giuliana Rancic. She rambled between giving support to striking writers and gushing that the circumstances put her on the podium announcing winners. Hon, just read the TelePrompTer!
Those who fled the bloated NBC version included writer-director Brad Bird, whose Ratatouille won the Globe for best animated film. He told the Los Angeles Times he watched his film win the award on TV Guide Network, while fielding calls from friends also trying to find coverage.
Note to producers, should the strike linger on and effect other award shows: Remember YOU are not the show. No one in the fly-over states, let alone Hollywood and New York, cares about what you think of the nominees. Just show the winners, puh-lease!
Posted by Linda Haugsted on January 14, 2008 | Comments (1)
