Super Bowl Revelation: Hulu Was Created by Aliens That Want to Eat Your Brain
Hulu’s 60-second spot, teased last week, ran in the fourth quarter of the Super Bowl to reveal the truth: The site is an evil plot by aliens — led by Alec Baldwin — to turn humans’ brains into a “cottage-cheese-like mush” and then eat them.
Wait, so that means Jeff Zucker and Peter Chernin are aliens? Hmmm.
You can watch the ad on Hulu.com, which also has a collection of the 61 other Super Bowl ads at www.hulu.com/superbowl.
In the spot, Baldwin (not coincidentally, star of NBC’s 30 Rock) leads viewers through the aliens’ hideout behind the Hollywood sign.
The marketing jujitsu at work, possibly quite effective, is to denigrate the product by telling viewers that if TV is a mind-disintegrating waste of time, Hulu is even worse because you can get it on-demand, for free, anywhere (well… anywhere with a relatively speedy Internet connection).
“You know, they say TV will rot your brain,” chuckles Baldwin. “That’s absurd. TV only softens the brain like a ripe banana. To take it all the way, we’ve created Hulu.”
Baldwin: “The best part is, there’s nothing you can do to stop it. I mean, what are you going to do, turn off your TV and your computer?”
The tagline: “Hulu. An evil plot to destroy the world. Enjoy.”
Go ahead and watch/rewatch the spot:
Zeller commented:
I wanted to send you a quick email regarding NBC’s brilliant leveraging of the internet yesterday. With 100 million homes tuned in for the game, NBC produced a “big celebrity, high production value” spot promoting the opportunity to re-watch and vote for your favorite Super Bowl ad on their site Hulu. When you go to the Hulu site every SB ad is sponsored by yet another new advertiser.
This is an excellent example of leveraging the power of a live event and creating a compelling reason to go to their NBC owned web site—Hulu. The other strategically excellent move was to not let the average consumer know that NBC owns Hulu. That gives Hulu its own voice and sense of credibility.
hilarious! commented:
Alec Baldwin can eat my brain any day of the week. I\’m canceling my cable now! (Just kidding)
