Cox Thinks Business

Pull up the thinking chair.

Cox Business announced yesterday that it has become member of the Institute for the Study of Business Markets, a marketing think tank at Penn State’s Smeal College of Business.

Cox, one of 77 companies that have joined the Penn State research group, will get access to analysis from about 100 associated researchers worldwide and also expects to “contribute to the diversity of ideas and experience represented in the group.”

The thinking, I assume, will include finding ways for Cox Business to hit its target of $1 billion in sales for 2010 amid the widespread economic distress.

As I noted last week, Cox’s Kristine Faulkner believes the recession will actually help the MSO get a foot in the door with small/midsize customers looking to trim telecom costs.