Comcast, Sony Get Apple-y In Philly: Store Photos

A marketing miracle: Is Comcast becoming a little bit cooler?

Comcast’s got an adorable ad with a catchy jingle. In its next branding sortie, the MSO has cozied up to Sony to try to kindle some techno-lust heat — opening a neon-lit showcase store this week in the basement of its Philadelphia headquarters.

The 3,400-square-foot Sony Style Comcast Labs store is in the lower-level concourse of the cable operator’s downtown Philadelphia building (see Comcast, Sony To Open Showcase Store In Philly).

The store borrows the minimalist, space-ship-like aesthetic of the successful Apple Stores, (as well as the 40 existing Sony Style retail locations). Staffers will demo 100-Mbps Internet service — which Comcast may launch commercially later in 2009 — as well as tru2way-enabled HDTVs, Sony PlayStations and other wares.

The Comcast Center, the 58-story building dubbed “The Flash Drive” by critics, has already become a tourist attraction with the 83-by-25-foot video wall in the lobby (see Comcast Video Wall Transfixes Philly.)

Hey, drop in an animatronic squirrel from the Comcast “Dream Big” spots and a food court, and you’ve got a day on the town for the whole family!

Here are photos of the new store, supplied by Comcast: