Verizon Peels Back Comcast's Xfinity Sticker

The snarky anti-cable ad campaign from Verizon — featuring the clean-cut FiOS guy vs. the burly, bearded “cable guy” — is taking aim at the Comcast Xfinity rebranding effort (see Xfinity: The Illusion of Newness).

Watch the ad, which brings up fiber-to-the-home, multiroom DVR and customer satisfaction as FiOS’s differentiating features:

Hat tip to BroadbandReports.com’s Karl Bode for the link.