YouTube Leanback: Sorry, That Ain't TV
You can’t make silk purses out of pigs ears.
Nor can YouTube fabricate an engaging, linear TV-like experience from a pastiche of random video clips that are frequently poor quality, boring, weird and/or just plain lame.
YouTube Leanback, introduced at Google’s I/O developers conference in May along with the Google TV project, strings together an automated playlist of clips based on videos you’ve watched (the service requires logging into a YouTube account). The full-screen interface is designed for TV displays and TV remotes: It provides only up-down-left-right and select controls.
The idea obviously is to make people watch YouTube more than just a few minutes at a time, to drive up engagement and, theoretically, ad revenue.
But this is not at all like watching TV. To me, watching 10 minutes of YouTube Leanback was as satisfying as eating a pound of Doritos for dinner.
Don’t get me wrong. There’s a lot of really fun stuff on YouTube, including the ridiculously infectious Double Rainbow Song.
But there’s just too much randomness on YouTube to make this idea work. Worse, there’s no way to tell the service to play clips similar to one you’ve actually found interesting — a “more like this” button would go a long way to making Leanback somewhat useful.
Here’s what YouTube Leanback regurgitated for me this morning:
> Satellite Television Info: How to Burn Dish Network Cards
> Levis New Friends Store Social Shopping Site
> Katie [Couric] Sings With Bette Midler
> Family Guy - Fast Animals Slow Children
The only things that caught my interest out of this odd melange were the drummers (not bad) and the Family Guy bit — but the latter was just a promo to drive people to Hulu.
YouTube Leanback is a cute parlor trick, but it makes for terrible TV.
AnalogCabin commented:
C'mon, Family Ties theme song...that's classic gold. How could you not like any experience that brought you such a gem? I actually kinda like Leanback, and the interface at least looks like it's from this century -- unlike XL.
It's not perfect, but I think the future is definitely more about intelligent recommendation, than making me scour for something to watch. But I agree with Paul, I want something that brings together all types of content, not just UGC, and let's me access it from the cloud using any device.
Paul Schneider commented:
One of the problems with a YouTube Leanback experience is that it addresses only a segment of the viewing spectrum. The ideal solution is an iVOD approach that seamlessly combines linear, on-demand and user-generated video and other content that is driven by personal preference and social networking recommendations.
chuk commented:
Leanback is another desperate attempt to make Youtube money. Anyone who thinks this is a smart idea is fooling themselves