Jimmy Schaeffler

Capturing Digital Signage: Giving Consumers Relevance

Chaotic change — involving billions of dollars — is churning the waters of advertising, retail marketing, cablecasting and broadcasting.

Churning in particular are the traditional relationships between the ad side and the operational  side of these telecasting industries.

Yet, with ad models changing, it’s time to look beyond the home screen to re... Read More

Getting a "Free" Bird

In the more than three years since April 2004, when Rupert Murdoch shut down the more than two million pirates attacking his newly-acquired DirecTV, the DirecTV system has remained “hack free.”

This is another way of saying no one has yet found a way to break into the system that secures the DirecTV boxes and signals.

Yet, like water that flows into and eventuall... Read More

Cable: Get Ready For IPTV

Coming off the Internet Protocol TV issue discussed and debated at length during NAB, and now heading into the National Cable & Telecommunications Association’s 56th show next week in Las Vegas (May 7-9), broadcasters have weighed in, along with small telco and small cable operators. But a dearth of larger cable operators have yet to clearly stake their claim ... Read More