Laureen Ong
Strong Brand Is Key to Future
What does the future hold for our industry? As technology and consumer behavior continues to force our business to evolve in unprecedented ways, the future becomes increasingly difficult to predict. But one thing is increasingly certain … strong brand has never been more valuable. A clear and strong brand allows us to occupy a unique and distinct piece of the consumers mind. It signif... Read More
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Green is the New Black
Green seems to be the new black. It’s becoming a pop-culture trend, fueled in part by the recent spike in energy prices and mounting evidence that we are witnessing the effects of global warming. Conservation has been of part of the National Geographic Society’s DNA since it was founded in 1888. And both of National Geographic Channel’s parent companies, Fox/NewsCorp. an... Read More
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