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Pinstripe Power

Mike Reynolds
Posted by Mike Reynolds on November 6, 2009

The core four. One for the thumb. A win for The Boss. The phrases associated with five-time World Series champion New York Yankees Mariano Rivera, Derek Jeter, Andy Pettitte and Jorge Posada, plus principle owner George Steinbrenner, can give way to the numbers 27, $207 million and 19.4 million, as in the franchise’s record number of North American pro sports titles, its payroll for the jus ...... Read More

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Industries: Content

Fox's Phunday

Mike Reynolds
Posted by Mike Reynolds on October 31, 2009

Sunday’s going to be a very good day for Fox Sports. With a a pair of New York-Philadelphia meetings serving as the appetizer and dessert and Brett Favre’s Minnesota Vikings visiting the Green Bay Packers as the steak and sizzle, Fox could be looking at 70 million Nielsen sports fans on Nov. 2, give or take a couple of mil. With first place in the NFC East on the line, the Giants inv ...... Read More

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Industries: Marketing , Content

Revisiting Fall Classic And Fox's Nielsen History

Mike Reynolds
Posted by Mike Reynolds on October 28, 2009

The New York Yankees and Philadelphia Phillies have only met once in the World Series before — a four-game sweep by the Bronx Bombers over the Whiz Kids in 1950. But there are plenty of historical ties linking the teams. The Phils are looking to become the first MLB team to repeat since the 1998-2000 New Yankees. Charlie Manuel, Chase Utley and Ryan Howard & Co. are also looking to beco ...... Read More

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Industries: Content , Business News

Bicoastal Ball

Mike Reynolds
Posted by Mike Reynolds on October 15, 2009

Baseball’s Final Four is loaded with good teams and better DMAs. TBS has markets No. 2 and 4, with the National League Championship Series pitting the LA Dodgers against the Philadelphia Phillies. Fox flaunts DMAs 1 and 2 with the love-em or loathe-em New York Yankees meeting their postseason nemesis, the Los Angeles Angels of Anaheim, in the American League Championship Series. The questio ...... Read More

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Saturday Night's Alright For Qualifying

Mike Reynolds
Posted by Mike Reynolds on October 11, 2009

Not that there was much concern — was there? — but officials at ESPN and Univision, FIFA’s World Cup rights-holders in the States, can rest a lot easier now. It became official Saturday night: both the U.S. and Mexico national teams qualified for the 2010 World Cup last night.  As the first- and second-ranked teams in the CONCACAF region, the U.S. (11th globally, accordin ...... Read More

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WNBA Pressed

Mike Reynolds
Posted by Mike Reynolds on October 7, 2009

Squeezed amidst the football season, the conclusion of MLB races and now postseason, and the faceoff the NHL campaign, a highly competitive WNBA Finals between the Phoenix Mercury and Indiana Fever has been pressed to gain attention amidst a very crowded sports landscape. Despite the tough scheduling, the best-of-five Finals, which the Fever can wrap up at Conseco tonight at 7:30 p.m, is posting u ...... Read More

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Favre: 4 For 40

Mike Reynolds
Posted by Mike Reynolds on October 7, 2009

It’s been said and spoofed that John Madden, the retired doyenne of football broadcasters, loves Brett Favre. Suffice it to say, more than a few of the boys (and girls) in Bristol share that emotion. No. 4 reciprocated on Oct. 5, presenting ESPN and Monday Night Football with a Nielsen gift to celebrate the franchise’s 40th anniversary — cable’s all-time audience mark. ...... Read More

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Favrian Followers

Mike Reynolds
Posted by Mike Reynolds on October 5, 2009

How ‘bout them Cowboys? Jimmy Johnson may not have been in Jerry Jones’s new house for Dallas’ desultory win over Carolina, but plenty of Nielsens were watching Monday Night Football. Love or loathe ‘em, the ‘Boys are TV eye candy and their 21-7 triumph drew some 15.7 million viewers, the biggest cable audience thus far in 2009. That gives Dallas three of the top ...... Read More

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MLB Network Comes Through In The Clutch

Mike Reynolds
Posted by Mike Reynolds on October 4, 2009

While the folks in Motown may not appreciate the rest of the nation watching as their Tigers stumble down the stretch, the rest of us can thank MLB Network for the windows into some of the most competitive post-season chases ever. MLB Network, picking up the feeds from Fox regional sports networks and providing its own voiceovers from Matt Vasgersian and Joe Magrane, has provided extensive coverag ...... Read More

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Industries: Business News , Content

Eyes on Copenhagen

Mike Reynolds
Posted by Mike Reynolds on October 1, 2009

Plenty of interested parties in the Second City — not to mention New York, Bristol and perhaps even Philadelphia — on how things will go in Copenhagen tomorrow. That’s when International Olympic Committee members will choose among Tokyo, Rio de Janiero, Madrid and Chicago as the site for the 2016 Summer Games. Heads of state, including Mrs. Obama and her husband, taking time o ...... Read More

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Leslie Fades Into Late Night

Mike Reynolds
Posted by Mike Reynolds on September 27, 2009

Arriving late to Madison Square Garden with my then 8-year-old daughter Sammi during the WNBA’s rookie season in 1997, it didn’t take us long to figure out that Lisa Leslie was the one. Last night, was the last one for Leslie. Her Los Angeles Sparks teammates, including the game’s future face Candace Parker, didn’t show up early against the Phoenix Mercury. Missing 13 o ...... Read More

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Industries: Business News , Content

Not Exactly Xanadu

Mike Reynolds
Posted by Mike Reynolds on September 23, 2009

Cowboys-Giants. America’s Team against America’s No. 1 DMA. The opening of Jerry World. Add it up and Neil Patrick Harris, Matt Weiner and Toni Collette didn’t stand a chance. Yes, NBC’s Sunday Night Football telecast, an exciting 33-31 G-men triumph over the ‘Boys decided on the game’s final play, averaged 24.8 million viewers. That was 11.3 million more ...... Read More

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