Valentine's Day Massacre

“Do you want to go to the movies Saturday night?”

“What do you want to see? He’s Just Not That Into You?

“Um, (barely audible), the, er, um, dunk contest in 3-D.”

“What?”

“You know, (voice trailing off), the slam dunk contest in 3-D.”

“Enjoy.”

That was the gist of the conversation, when I somewhat sheepishly proposed to my wife Mary that we take an NBA spokesman up on his offer of watching NBA All-Star Saturday Night in 3D HD at a nearby theater on Valentine’s Day.
Talk about an air ball.
Instead of roses, chocolates and champagne, the NBA pitchman suggested dinner, Dwight Howard dunks and All-Star Saturday Night on the big screen. The 3D HD extravaganza, billed as the first fully marketed deal to present an NBA event to the public, is being co-produced by the NBA, TNT, which scored its best ratings in 23 years with the 2008 NBA All-Star Saturday Night, and digital 3D HD technology proponent PACE.
In addition to watching Superman defend his “Sprite Slam Dunk” championship, the event also features the “Foot Locker Three-Point Shootout,” “PlayStation Skills Challenge” and “Haier Shooting Stars” competitions, and will be shown on 160 Cinedigm screens throughout the country for $15 to $25.
Now if the 3D HD action were sponsored by Teleflora, Godiva, Dom Perignon and Zales, there might be a lot more couples in attendance.