Selling More Stuff
To the many loyal Multichannel News readers, I have a confession — there’s a business I like more than television-advertising sales and the entire advertising business itself. It’s the reason I fell in love with TV in the first place. That business is the art and science of selling more stuff. That is my enduring business love — and I’m not alone.
In the ad-sales business, many are fascinated by marketing and pure raw selling. There is a reason many of us filter every facet of TV ad sales through a virtual meat grinder of SKUs, flankers, line-extensions, case-rates, penny profit, product launches and restages, test translations, BDIs/CDIs, a&u studies, segmentation studies, price elasticity, cost-per-lead, conversion, upselling, brand-positioning, brand portfolio management, traffic counts, same-store-sales, end-aisle-display, slotting fees and 100 other marketing/business variables. Simply put, TV has been unmatched as a primary driver of “selling stuff” and, for all in the business of selling stuff, it needs to remain that way.
I believe it is the constant contact with people whose livelihood depends on moving product — weekly, monthly and quarterly – that clinches the ad-sales professional’s fascination with television as the primary U.S. selling instrument.
Top marketing practitioners in world-class companies from CMOs to brand managers have made it indelibly clear to me in my own travels that they “get” today’s media-marketing environment. Despite all of its evolutions and consumer-enabling choices, when you deal with these folks daily, you’re quickly struck by their fierce commitment to selling their products/services through video. They benchmark all new video-advertising opportunities against one standard: how well will it do versus their current TV-advertising deployment.
It is here at this intersection that the disciplined testing and tweaking inherent in smart selling will be put to the test. Several recent consumer research pieces including the CAB’s own Which Screen study indicate the need to experiment in video selling while preserving/growing the core TV selling instrument (30-second TV ads) as the principle driver of a media plan.
Herein lies the balancing act we have to lead marketers through. We must assist them in preserving the impact of their core TV-advertising program, as they realize the trade-offs and synergies from other emerging video selling options that work in combination with linear TV. This is not simply a goal; it’s a primary business imperative. The economics of a years-old and refined business plans for most products typically depend on TV doing what it has always done — taking on the lion’s share of the advertising-selling burden.
Travel further down the selling continuum from the brand manager or the CMO, and you will quickly understand how much is at stake in extending TV’s role in selling stuff. I learned about the blinding selling power of TV from the countless automotive dealers. From the dealer all the way down to the line salesperson, each lives and breathes off the flow of customers generated by the selling power of TV.
People on the ultimate front lines of selling have good regard for many media selling options, but they don’t hesitate to name one selling instrument as mission-critical. It was an auto dealer-principle who took me through his traffic and sales counts to show me his conviction, “TV works like a light switch” in driving productive leads into his showrooms.
However, whether it’s the auto dealer, the fast-food franchisee who needs to move perishable commodities through his stores in four days or the clothing retailer who is banking on a weekend’s sales to make her monthly numbers; each relies on TV to sell their shelves empty.
With that said, we in the TV-ad-sales business need to push our 2007 video-selling instruments to their peak performance with linear TV squarely centered as the core of video options available to marketers. Being in the middle of selling stuff is both our responsibility and our enduring legacy to all those outposts along the selling continuum. Therein lies my labor of love and my confession.
faruk varun commented:
We well known in the area of TELECOMMUNICATION.we sell whole sale and retailer
prices of the stated products.
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JASJAM,PALM TREOS,QTECK,NINTENDO WII,DEGITAL CAMERALS.LGS,E.T.C
WE stock as much posible products you are willing to buy.here we displayed some of
our price list.
(NOKIA PHONES)
Nokia N95...........$300
NOKIA N GAGE.........$120USD
NOKIA 9500.........(communication) us$120
Brand new Nokia n71 **** $140
Brand new Nokia n92 **** $150
Brand new Nokia n93 **** $190
Brand new Nokia 6280 **** $140
Brand new Nokia 6270 **** $140
Brand new Nokia 6111 **** $150
Brand new Nokia E60 **** $180
Brand new Nokia N91**** $155
Brand new Nokia N90 **** $170
Brand new Nokia N70 ****$160
Brand new Nokia E90 ****$250
O2 3G Datacard $120usd
Orange Blackberry $110
Orange 3GDatacard $110
Orange SPVC500 $110
Orange SPV M2000 $114
(PANASONIC)
Panasonic X60 $120
Panasonic X60 $120
Panasonic X70 $124
Panasonic X300 $114
Panasonic X700 $132
(SONY ERICSSON)
Sony Ericsson PHONES
Sony Ericsson w900i....$140usd
Sony Ericsson W800i....$135usd
sony Ericsson w700.....$130usd
sony Ericsson w600i....$125usd
sony Ericsson w300.....$120usd
sony Ericsson w950.....$160usd
Sony Ericsson p990i....$145usd
Sony Ericsson m600i....$175usd
sony Ericsson m600.....$170usd
Sony Ericsson p990.....$140usd
Sony Ericsson p910i....$125usd
NEXTEL PHONES
Nextel i930.........$130usd
Nextel i870.........$120usd
Nextel i860.........$110usd
(PLAYSTATION)
Play Station 2 ...........$110
Play Station 3 ...........$200
NINTENDO WII ...............$180
(samsung)
Brand new Samsung D600 $140
Brand new Samsung D500 $130
Brand new SamsungP860 $130
Brand new Samsung P850 $145
Brand new Samsung E730 $130
Brand new Samsung D550 **** $130
Brand new Samsung D510 **** $135
Brand new Samsung E850 **** $120
Brand new Samsung D710 **** $135
(Motorola)
Brand new Motorola A910 **** $150
Brand new Motorola A728 **** $140
Brand new Motorola A732 **** $135
Brand new Motorola Q **** $120
Brand new Motorola E895 **** $120
Brand new Motorola V3x **** $130
Brand new Motorola V8 **** $120
Brand new Motorola V6 **** $120
Brand new Motorola A1010 **** $100
Brand new Motorola E1060 **** $90
Brand new Motorola V1050 **** $90
Motorola Motorola a388c....... $150
(IMATE JASJAR PHONES)
I-MATE Smartflip ....... $140
I-MATE JAMin ......... $240
I-MATE JASJAm ........ $280
I-MATE K-JAM ......... $180
I-MATE SP5 ......... $150
I-MATE SP5m ......... $155
I-MATE SP4m ......... $120
I-MATE JAM Black ........ $150
I-MATE JAM ......... $160
I-MATE PDA2 ......... $190
I-MATE PDA2k ......... $168
I-MATE SP3i ......... $130
I-MATE SP3 ......... $135
I-MATE Pocket PC ......... $140
I-MATE Smartphone2 ........ $110
I-MATE Smartphone ........ $115
(LAPTOPS)
LAPTOPS:
IBM Thinkpad T42 1.7GHz 512MB 40GB CD-RW/DVD 15" XGA ;;$400
IBM ThinkPad X41 Tablet PC 1.5GHz 1.5GB 60GB Bluetooth;;;$500
IBM Thinkpad T43 1.86GHz 2GB 60GB DVD Burner 14.1" SXG
SONY VAIO A217S-- 100GB-- 512MB RAM-- XPHOME-------------$500
SONY VAIO B1VP-- 40GB HD-- 512MB RAM-- XP PRO--------------$430
SONY VAIO T370P/L-- 60GB HD-- 512MB RAM-- XP----------------$400
SONY VAIO A215Z 60GB HD-- 512MB RAM-- XP------------------$320
(QTEK PHONE)
Qtek 8500 ....... $100
Qtek S200 ....... $140
Qtek 9000 ....... $190
Qtek 8310 ....... $150
Qtek 8300 ....... $140
Qtek 9100 ....... $190
Qtek 8100 ....... $100
Qtek S110 ....... $120
Qtek S100 ....... $130
Qtek 9090 ....... $140
Qtek 8020 ....... $132
Qtek 8010 ....... $100
Qtek 2020i ...... $160
Qtek 2020 ....... $160
Qtek 1010 ....... $100
SIDEKICK PHONES
SIDEKICK 1.................$100USD
SIDEKICK 2.................$120USD
SIDEKICK 3.................$150USD
(These games are brandnew sealed in original Box.)
apple 80 gb ..................ipod.......$200
apple 4 gb ipod mini blue m9802ll/a-------$64
apple 4 gb ipod mini pinkm9804ll/a--------$64
apple 4 gb ipod mini green m9806ll/a--------$64
apple 6 gb ipod mini blue m9803ll/a---------$68
apple 6 gb ipod mini silver m9801ll/a-------$68
apple 20 gb ipod m9282ll/a------------------$69
apple 4 gb ipod mini pink m9435ll/a---------$49
apple 40 gb ipod photo--------------------$59
apple 4 gb ipod nano--------------------$69
apple 2 gb ipod nano--------------------$62
apple 4 gb ipod mini silver m9160ll/a-----$49
apple 60 gb ipod photo m9830ll/a--------$86
apple 60 gb ipod photo--------------------$59
apple 30 gb ipod photo m9829ll/a---------$73
apple 4 gb ipod mini blue m9436ll/a'-----------$49
apple 20 gb ipod u2 special edition'----------$73
apple 6 gb ipod mini green m9807ll/a'-----------$64
new apple 60 gb video ipod-----------------$140
new apple 30 gb videoipod---------------$120
(Digital camera)
Acer cs-5530 digital camera=$110
Canon ixus 700 digital camera= $150
Canon ixus 750digital camera =$160
Canon ixus i zoom digital camera (jet black)=$1700
Canon ixus i zoom digital camera (Sahara)=$160
Canon power shot s80 digital camera = $200
Casio exilim ex-s500 digital camera (orange, )= $200
Digital blue qx5 digital microscope= $130
Fuji film finepix f10 digital camera =$100
Nikon d2x digital camera (body only)=$110
Olympus fe-100 digital camera =$120
PLASMA TV
JVC 52-Inch BRAND NEW PLASMA TV .......$600
42 inch LG-42PC3D HDTV Plasma.........$550
42 Inch HD TV Flat Panel Plasma Television..........$450
Sharp AQUOS LC-65D90U 65" 1080p ................$1500
Sharp AQUOS LC-52D62U 52" 1080p..............$850
Sharp LC37D43U 37-inch AQUOS LCD Flat Panel HDTV ....$500
NEW PIONEER
NEW PIONEER CDJ-1000 MP3 MK3 PLAYER........$450
NEW PIONEER CDJ-800 MP3 MK3 PLAYER .........$320
NEW PIONEER CDJ-800 MP3 MK2 PLAYER .........$280
NEW PIONEER DJM 1000...$700
NEW PIONEER DJM 800.....$600
NEW PIONEER DJM 600....$500
NEW Pioneer DVJ-X1 DVD .....................$700
Return Policy:
You may return the item within ten (10) days of delivery of the order. Products with
Manufacturer Warranties which exceed 30 days, may be returned directly to the
manufacturer according to their instructions. Customer may request a replacement
product otherwise company credit will be issued. A restocking fee maybe applied to
your return.
We deliver consignment within a stipulatted time of 48hours(2 working days) at your
door steps.kindly place your order via our direct email below.
varunelects@rediffmail.com
varunelects@mailmeasap.com
varunelects@uymail.com
varunelects01@yahoo.com
NOTE:MSN MESSENGER....varunelects@hotmail.com
YAHOO MESSENGER..........varunelects01@yahoo.com
Thank you very much for your partronage.
Regards
Faruk Varun