Sean Cunningham
Cabletelevision Advertising Bureau president Sean Cunningham writes about cable advertising strategies.
A New Era for Political Ads
With 2008 presidential candidates already sparring, it became quickly apparent that television would play a larger role in the outcome of this election than in any prior campaign. This hastened me back to that indelible marker in TV’s history when it was first credited with changing the course of a presidential election.
We’ve all seen the footage from the 1960 debate w... Read More
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Selling More Stuff
To the many loyal Multichannel News readers, I have a confession — there’s a business I like more than television-advertising sales and the entire advertising business itself. It’s the reason I fell in love with TV in the first place. That business is the art and science of selling more stuff. That is my enduring business love — and I’m not alone.Read More
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