TV Newsday: New York Hispanics Say No to Olympics
TV Newsday reports that NY Hispanics are not watching the Olympics. (Registration is required on the TV Newsday site, but it’s simple and free.)
"New York area Hispanic TV viewers are showing little interest in the Olympics, not only on NBC O&O WNBC but also on co-owned Spanish-language Telemundo affiliate WNJU. Viewing of Spanish-language competitor, Univision’s WXTV, has shot up in every key audience measure against the Olympics despite not offering any special programming to counter the quadrennial games…."
The full article contains a great deal of data for the metro NY area.
There is no data for California. However, the same trends could hold true for the Golden State, a region with a huge Hispanic population.
mary mcnamara commented:
Hey Philo. good question. perhaps not enough coverage of the sports and personalities of interest to the Hispanic community? what are your thoughts? did you watch the Olympics? just checked your blog. v. interesting. fyi. Multichannel News regularly covers the Hispanic market and there are many articles in the supplement of the print magazine. in the menu above, click on "print" and then "archive" and search through. here's one 2008 feature story:
www.multichannel.com/toc-archive/2008/20080121.html online.
Also, in the menu above under "newsletters," you'll see "Hispanic Television Update." Lots of info there - the latest issue. www.multichannel.com/enewsletter/CA6592487/2386.html
Philo commented:
Why you think that Hispanics not watched the Olympic Games?
greetings
Philo
tvhispanic.blogspot.com