Fox Business Launches Attack on CNBC's Jim Cramer
The low-rated (i.e. so small that the network falls below the Nielsen minimum standard for reporting) Fox Business just can’t seem to get any traction among viewers. One day last week, the network averaged a 81,000 viewers, its biggest audience to date.
So what’s a network to do? Revamp their programming philosophy? Change their style? Nope. Drive up the negatives of their competitors. It’s classically…Rovian
Two weeks ago Fox Business purchased a full page ad in the NYT snarking at CNBC for taking the "weekend off" during the financial crisis. Now, they’ve deployed attack ads targeting CNBC’s Jim Cramer.
Reports TV Newser, yesterday:
The promos are running on FBN and FNC, as well as through local avails on CNBC in many of the biggest markets (including New York, Chicago and Los Angeles). The print ads ran in the New York Times and Wall St. Journal today, in the National section.
ETA: OTOH, Aaron Barnhart says the Fox Business ads are "working" for him and Jim Cramer is "not."
ETA: This LA Times blog says Cramer calls have often been right.
Steve commented:
There is nothing wrong with their content. They just don't market the channel effectively. It should be running after hours on the broadcast Fox affiliates. Select segments should be shown on Fox News Channel during instead of repeats. CNBC has far greater coverage and is available in most cable households without a converter. Fox can't just expect FBN to immediately be a hit because because FNC is. It takes good marketing, PR, and time.