SCI FI Releases Mid-Season Data for Eureka

FYI - straight off the SCI FI press release.  The network says the figures include full DVR playback for only five of the eight season three eps. A year ago, Multichannel reported that Eureka was the most highly DVR’d series (for the 18-49 demo) on television.  So, when DVR playback is factored in eventually, these figures may shift to the upside.

·         Eureka completed Season 3.0 with its best season average ever in P25-54s, 1.56 MM P25-54s (note that this includes full DVR playback for only five of the season’s eight episodes).

·         Eureka was the #1 cable entertainment program in August and September on Tuesdays for P25-54 viewers.

·         Eureka’s Season 3.0 produced double-digit increases vs. the summer 2007 Season 2 in HH ratings (+11%), total viewers (+12%) and P25-54s (+12%).  The series has also increased by +3% among P18-49 viewers.

·         The first half of Season 3 of Eureka averaged a 2.1 HH rating, 1.310 MM P18-49, 1.560 MM P25-54 and 2.776 MM total viewers to-date in Most Current Data.**

**The "most current" data for Eureka includes full DVR playback for only five of the season’s eight episodes.