Internet Goes Nova Over Showtime, Starz, Moonves Partnered FanLib.com

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Author

Melanie Morrison

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This whole situation has had me alternately laughing hysterically and shivering from the storm clouds I can see gathering on the horizon, very large, very dark storm clouds.

I am a fanfiction writer and like most of my counterparts I’m female, but unlike most of my counterparts I suspect, I’m in the (soon-to-be) 50+ age category.

I had to laugh at the sheer arrogance of a company, waltzing in, American male hobnail boots and all, declaring that they are legitimising fanfiction. They write what is effectively a form letter to several hundred fanfiction writers, most of whom are women.

To be a good fanfiction writer, which the company targeted, presupposes a certain level of education attained, be that formal or informal. It also presupposes a certain level of intelligence. It is little wonder that ‘it’ hit the fan. I would like to see the demographics of the female fanfiction writer’s population. I suspect that many are professional women from all walks of life, including marketing; something fanlib does very badly.

I’ve seen the fanlib site and am singularly unimpressed. Graphic intensive, intrusive and aimed at teenage boys, which begs the question why would you invite hundreds of female fanfic writers, in their 20s, 30s, 40s, and 50+, to join an adolescent site?

The storm clouds I see brewing? If this arrogant, aggressive company ever gets a foothold in the fanfic world I can see many small fanfiction sites being stomped on in the company’s endeavours to attain that illusive advertising dollar.

A pleasure to find another succinct and intelligent response to this truly entertaining kerfuffle (if you will pardon the colloquialism!). It has been a cultural study of sorts to watch these supposedly marketing-savvy people continually stick their heads in a noose of their own making; their mistakes can be traced all the way back to what they no doubt meant to be a flattering "headhunting" campaign that blew up in their faces when the "select few" of us who received the e-mails simply contacted our friends to say "you'll never guess what the spammers sent me this time!"

The ensuing downward spiral has been both enlightening from a social standpoint, and entertaining from a spectator standpoint. To see these men manage to scrounge up such a sum of money on the strength of no market research whatsoever, and then blatantly insult the very people who they thought would be slavishly grateful for the chance to produce their product, is certainly something that wuill fuel discussion across all fandoms for some time to come.

With regard to the number of people registered on FanLib, it's not because authors are posting, but because many don't want anyone else using their established (in their own fandoms) pseudonyms to post substandard stories. I know this is true from the many posts on different blogs about the FanLib issue.

I have comment function, sort of! Other software glitches are being worked out, slowly. Thanks everyone for your patience.

Hi Duneflower - follow my link to the blog of MIT's Henry Jenkins. He writes at length about the fact that the fanfic space is dominated by women.

Says Jenkins: "FanLib didn't emerge bottom-up from the fan culture itself. It wasn't run by people who knew the world of fan fiction from the inside out. It was a business, pure and simple, run by a board of directors which was entirely composed of men. This last point is especially relevant when you consider that the overwhelming percentage of people who write fan fiction are women...."

When you read a piece of fanfic, what is it about the story that says "masculine style" to you? What fandoms are you writing in? Thanks, MM

Well, they obviously consider the network execs to be their customer/client, and the fans to be a resource to be taken advantage of. Someone must have been able to foresee that this would backfire. I would guess that this venture will go down, and then resurface in another guise down the road.

proof read your article if you plan on being taken seriously

the FanLib marketing PDF has been removed. More evidence that it revealed too much about their real motives. It is good to see a community stand up and refuse to be monetized with out fair consideration being offered. Bravo. I hope its the start of a trend.

I want to emphasize the idea that fanfic was active before Star Trek, and carefully mention that I both appreciate and encourage any effort to spell properly and use effective grammar.

I also notice that FanLib.com appears to have almost 3000 registered. It isn't zero, but it also isn't a big number.

When I looked at the home page I saw an amalgam of common marketing techniques and web site savvy applied to...fan fiction. Fan fiction. I felt rather like how I would feel, looking at a similarly gussied up site were it attempting to market caskets. Not because fanfic and coffins are related, but because they both require a respect and understanding that the site does not venture near.

Duneflower, what's a masculine style? What gender am I? What about Bill? See _Textual Poachers_ or Jenkins' other work for the stats you want on the gender skewing of fan authorship.

For the love of all that might be holy. Get a proof reader for both your rants and your fanfics.

I'd like to see the proof of your "female-dominated" claim; my display-name notwithstanding, I am a male, and A LOT of the fanfic I've seen is either known to have been written by a male or is written in a masculine style (which by itself, of course, is only -suggestive- of a male author). I in fact have a fanfic or two in the works myself, assuming I can ever motivate myself to finish them. :P

Mary, you rock! Lively comments, keen eye, sharp tongue, documentation out the wazoo, illustrations, request for comments, and now, replies to the comments!

You should be on Live Journal :-)

::goes off to link to your blog::

Great post

Here via LiveJournal's "life_wo_fanlib"

This is a great analysis. You bring the industry context of FanLib's goals and backing into sharp juxtaposition against the social culture and values of LiveJournal fandom.

The plot unfolds like a blind date movie with a twist: hot-guy Chris Williams hoped to set himself up with the grateful shy girl of fandom, but she turned out to be smart, powerful, and 68,000 slash-loving voices strong. In short? Already spoken for.

Like many fen, in my 'day job' I'm an academic, with consulting clients in a high-security industry, as well. For that and other reasons I use an online identity, under which I left some of the comments on Jenkins's blog that you quoted.

That disclosure aside, I'm impressed as hell at your acumen and your research. At your use of the fan graphics (with the all-important credit!); images and other media are as much a part of fan creativity as writing and talking are. Most of all, your astute and vigorous description conveys how truly different fandom is, which all too clearly FanLib didn't comprehend.

This very well somes up what I've been observing for the past week or so, and you did so in a very respectful manner. Thank you.

I seem to be alternating between feeling embarrassed for them, and being angry at them. If they weren't threatening to do serious harm to the hobby I think it would be the former.

As it is, it's like watching corporate executives walking into a wood chipper. And no, I don't think fandom will EVER let go of this as long as Fanlib continues on this path.

Here from Life w/o Fanlib, and I just wanted to say thanks for the article.

Hopefully FanLib will realize how horribly, horribly wrong they went in, well... everything, and either sink into the sewage of the internet with the teenybopper fanfic writers, or implode from the collective hatred they're getting.

Thank you for this succinct and respectful overview of the FanLib issue.

While fan-fiction has been labeled as such since the original Star Trek series phenomenon, it has actually existed for far longer in the form of colorful histories about real or imagined people. (I would point to the Arthurian legends, Shakespeare and the Homeric epics, to name but a very few.) It is a fundamental form of recorded expression that has spawned both masterpieces and drivel since the beginning of history, and we will lose much if it is ever actually declared illegal. Quite apart from the disrespect evinced by Mr. Williams, many people are worried that FanLib's efforts will bring down a lawsuit that could result in such a ruling.

Perhaps if we lived in a society whose approach to intellectual property was more balanced, a commercial fan-fiction site might have some merit, if it were spawned and run by those who came from fandom's ranks. I, for one, have no interest in supporting a company that wants to get rich merely by appropriating the work of others.

thank you!!

see, if a site who wants to be 'official' had you on their team, i might actually consider joining.

Thank you for an insightful article! You've researched this well and it's a great pleasure to read the observations of someone who has dug into the culture. That grass roots knowledge shows.

Kudos for hitting the nail firmly on the head with your article.

Fanlib is a textbook example of ignoring (or was it arrogance?) the very basics of every Marketing 101 course taught in America: KNOW YOUR AUDIENCE

An excellent article - it isn't cruel to FanLib, just explains how the intentions were inappropriate for the community and their actions exposed that mismatch of intent.

"value proposition indeed"

Thanks for such a clear and complete explanation of the Fanlib mess. It's been a pain explaining why Fanlib is such a balls-up to non-fan friends, so I'm just going to point them here.

Brava, Mary, and thank you for your well-researched article. It seems to me that FanLib's first and possibly worst mistake is coming at this whole subject from the outside. They never bothered to get to know fandom before they charged in, determined to do it bigger and better. I guess they figured that if the Dutch could buy Manhattan for $72 in trade goods (adjusted price) then fandom could certainly be bought with tee shirts and DVDs.

A fantastic article--I'm in LOTR fandom (under another name; like many woman who are academics or other professionals an in fandom writing slash, I maintain a separation between fan self and academic self), but I'm also teaching a graduate course on New Media Literacies (online) in the fall. FanLib is going to be our class case study, and I've been bookmarking like crazy the past two weeks. Your article/blog will join my class reading list! I would add it seems significant to me that so much of the locus of rebellion was in fact among the slash fans on LiveJournal where extensive social networking that was always part of fandom (I was a Trekkie in the seventies) has flourished to an even greater extent!

Oops! Fablib is so insulted, they removed the marketing pdf's you linked to!

Can anyone be that...? Well, I guess they can!

Thanks for a very clear and lucid analysis of the situation. I can't help but point out that the removal of some sources by Fanlib just proves (if further proof really were needed) that they got into a situation without really being ready and knowledgeable about it.

The male-targeted ad speaks clearly of a very ill-advised business, and a total confusion of the real components of the market...or at least, of a deep ignorance of Fandom as it already exists, and has for 30 plus years.

Whomever did their marketing research and strategy should be fired.

Thanks!

Love your analysis of fanlib and all the nice links. What makes me the most mad is that they were targetting a male demographic when fanficton has been mainly written by women. That's just really insulting. And then to come into people's livejournals and communities and recruit...They just don't get why this makes people so angry. If we aren't the fans they wanted, why did they even try to reach out to us? And they did it in such a hamfisted way. I can't decide if they're just stupid or really really greedy or both. We don't need their idea of legitimacy. What we do has social value. It isn't about the money, boys.

Thank you so much for this article!

Finally - a realistic look at FanLib without any of their scripted sales pitches and corporate b/s!

I just wanted to say... a resounding WORD.

Congratulations. You've done your research. You observed etiquette (and bonus points for crediting icons). You got why we are so damn mad about this!!!

*cheers you*