Amazon is reportedly working on a stand-alone streaming device that's expected to go head-to-head with the Apple TV box, but, in the meantime, the electronic retailing giant is also solving ways to deliver its over-the-top Instant Video service to as many IP-connected platforms as possible, including the Apple TV.
On Monday, Amazon released new versions of its app for the iPad and iPhone highlighted by support for Apple AirPlay, a feature that will let users stream Amazon Instant Video content from the iPad or iPhone to the Apple TV device over the home Wi-Fi network.
That essentially gives Amazon workaround access to the Apple TV, which already supports several OTT services, including Hulu Plus, Netflix, and authenticated plug-ins Watch Disney, Watch Disney XD, Watch ESPN and HBO Go. AirPlay support likewise fills a significant hole an an Amazon Instant Video device lineup that already includes the Xbox 360, PlayStation 3, Nintendo Wii and Wii U, Amazon Kindle Fire and Fire HD, and connected TVs and Blu-ray players from Vizio, Panasonic, Samsung and LG Electronics.
According to the 2.1 release notes, Amazon Instant Video also integrates data from Amazon-owned IMDb (cast and director info, ratings, trivia, movie quotes), access to customer reviews, the ability to download titles concurrently, and a faster, more responsive interface.