The Bauminator

Syncbak Touts OTT Milestone

Says platform powers 2.5 million hours of live local TV programming 3/06/2017 9:00 AM

Syncbak, the broadcaster-backed company that specializes in streaming live, in-market broadcast TV signals on connected devices, said its streaming platform, SimpleSync, now powers 2.5 million hours of live TV programming on an annual basis.

It said its technology now covers 90% of U.S. homes, and is currently ingesting more than 400 TV stations across 161 markets that represent 51 broadcast groups, and all major broadcast networks, including CBS, ABC, FOX, NBC and the CW. CBS All Access, the network's standalone subscription service that supports live local feeds (represented in the image), are among the apps that rely on Syncbak's technology.

Syncbak's platform, which aims to simplify the workflow for live OTT feeds using a multiplatform, cloud-based architecture, has also been integrated with Nielsen in a way that measures local audiences on connected platforms.

RELATED: Syncbak Syncs Up With Nielsen

Syncbak said the milestone shows that its platform can scale as virtual MVPDs and other forms of online video distributors continue to pursue services that can support live local TV feeds over-the-top.

“Gray is 100% ready to provide our signals to any network app, OVD or vMVPD,” Jason Effinger, chief digital and technology officer, at Gray Television said, noting that SimpleSync gets Gray’s signals to the cloud in one step.

Syncbak’s strategic investors include the National Association of Broadcasters, the Consumer Technology Association, CBS, Gray Television, Morgan Murphy Media and Northwest Television.