New York — The Consumer Electronics Association projects about 8 million Internet-enabled HDTVs, about 25% of all television sets, will ship in the U.S. in 2010.
Last year, Net-connected TVs represented 5% of the total; in 2011, CEA expects about one-third of all units will be broadband-enabled, said CEA president and CEO Gary Shapiro.
“The TV set is now essentially a computer,” said Shapiro, speaking at the TV of Tomorrow conference here Thursday.
It’s not clear, however, how many of those are actually hooked up to the Internet — or how frequently people are using them. A Forrester Research survey this summer found only 20% of people who have connected TVs say they’re happy with them, while 26% said they don’t use them much.
“Who knows if they’ll announce the Verizon iPhone — I don’t know,” he said with a chuckle.