Bit Rate

SA Fades to Black

4/04/2008 10:08 AM

There goes Scientific Atlanta, the name and the brand, shrinking like the little white dot on an old cathode-ray tube TV when you turn it off, or slowly disappearing like Marty McFly’s picture as he frantically tries to get his parents to hook up, or… [really, just insert your own metaphor here].

Up until sometime yesterday or today, Cisco had kept the SA logo tucked in the corner of its erstwhile home on the Web, Now, even that’s gone (see below).

Cisco has been talking about gracefuly phasing out the SA name for more than a year. Recently Cisco replaced the signage in Lawrenceville, Ga., and other locations with its own name, and officially put the group under the command of Tony Bates, SVP and GM of Cisco’s Service Provider Group.

Cisco now has a note up on explaining the transition to the new Cisco Service Provider Video Technology Group (SPVTG). [Hmm… should we pronounce that "SPIV-TIG"?]

Says the notice, which is really not very sentimental at all about the passing of the Scientific Atlanta brand: "Over the coming weeks, you will begin to see the transition solidify and unify even more, with new email addresses, Cisco communications, and Cisco branding."

Somewhere in the corporate-name afterworld, Scientific Atlanta and General Instrument (GI to his buddies) are surely hoisting a few pints right about now and swappin’ war stories. (as of early April 3) with the SA logo scrubbed SA-free (as of April 4)