Bit Rate

Take Your 3D to Go!

11/08/2010 6:23 PM

Remember the View-Master?

Meet its 21st Century cousin: Hasbro has worked up a binoculars-like accessory that connects to iPhones and iPod Touch devices to turn them into mobile 3DTV viewers, AP reports.

hasbro-my3d.jpgContent for the My3D device is slated to include video from the forthcoming (and still unnamed) 3D cable network from Discovery, Sony and Imax, including trailers and behind-the-scenes clips from films “for up to 20 minutes,” according to AP.

Other partners are to include Dreamworks Animation and LA Inc. — the Los Angeles Convention and Vistors Bureau — to create “virtual travel experiences” that include visits to the Wax Museum and the Santa Monica Pier.

My3D is to go on sale next spring for $30 a pop.

Programming Note: Hear the latest on 3DTV at 3DTV2011 - What’s Next? on Nov. 18 from 3-6 PM at New York City’s Roosevelt Hotel, featuring Discovery’s Meg Lowe, Verizon FiOS’s Tricia Lynch, MSG Network’s Jerry Passaro and Insight Media’s Chris Chinnock, plus execs from Motorola, NEP Broadcast, Sixth Avenue Electronics and more.