Picture This

Online Vision For NAMIC Awards

4/07/2011 12:03 PM

The National Association for Multi-ethnicity in Communications’ annual NAMIC Vision Awards will have a decidedly different look this year as it moves to an online-based event.

Instead of the traditional awards ceremony with celebrity hosts and long acceptance speeches, NAMIC is going to let the winning series, movies and specials speak for themselves online via a new 2011 NAMIC Vision Awards Winners Gallery located on its website. Each winner in the Vision Awards’ 16 television categories will be showcased through 60-second vignettes beginning in May.

While an online presentation of the winners certainly saves the organization the cost of running a live event, Vision Awards organizers say that the web-based showcase is an acknowledgment of the growing influence of the Internet in the telecommunications marketplace.

“The transition to the online awards format is a direct response to the emergence of digital media and its reach to a broader audience across the communications industry as well as the global marketplace,” said Marco Williams, president of NAMIC’s  Southern California chapter and director of Talent Sourcing for Warner Bros. Entertainment, Inc.

The Vision Awards’ online presence also allows the diversity organization’s membership to get involved in the selection process for the first time in the event’s 17-year history. Through the NAMIC Members’ Choice Award, the organization’s members will have the opportunity to cast their votes and select their favorite program from the field of winning entries.

ESPN’s multi-platform networks — including the flagship cable sports service, ESPN Deportes and ESPN International — walked away with the most Vision Awards nominations at 12, while Turner’s TBS, CNN and TNT combined for 11 nominations. HBO topped all individual cable networks with eight nods.

You can see the full list of nominees here.

September