Thomas Umstead
R. Thomas Umstead is programming editor for Multichannel News. During his nearly two decade tenure at the weekly publication, Umstead has written articles on a variety of subjects ranging from technology and marketing to content distribution.
Umstead has also served as a contributing editor to Cablevision and Video Business magazines, penning editorial columns on sports, programming and pay-per-view-related issues. For more information, contact R. Thomas Umstead at tumstead@reedbusiness.com
Title: Programming Editor
Email: tumstead@reedbusiness.com
Picture ThisLink This | Email This | Comments (0) Schleiff: Planet Green Turning Red, White And BlueDiscovery Communications is re-branding yet another of its digital channels, turning its ecology and environment-themed Planet Green into Destination America , a broadly-focused network that will celebrate the people, places, and stories of the United States. I spoke to Destination America president and general manager Henry Schleiff about the strategy behind Planet Green’s... MoreLink This | Email This | Comments (1) WWE Taps Social Media To Entice WrestleMania PPV BuysThe WWE is looking to pin down pay-per-view buys for this Sunday’s WrestleMania XXVIII event through a late, heavy social media marketing blitz. The organization will stream live content leading up to its marquee PPV event on YouTube, Facebook and WWE.com as part of an overall social media push that it hopes will convince viewers to fork over the suggested $55 retail price for the PPV... MoreLink This | Email This | Comments (0) BabyFirst Americas Looking To Cultivate Young MindsI recently caught up with BabyFirst Americas vice president of programming Mario Solis Marich and CEO/chairman Constantino “Said” Schwarz to talk about the new Hispanic-targeted kids network that’s set to launch later this Spring. The two executives discussed the concept behind BabyFirst Americas – one of four multicultural-themed networks to launch on Comcast... MoreLink This | Email This | Comments (0) Digital Diversity By The NumbersMulticultural viewers are more likely to consider cutting the cable cord and getting their TV fix through alternative distribution platforms, according to a new multicultural digital-media report from Horowitz Associates. The move is being led by Hispanics, who are 18% likely or very likely to cancel TV service altogether and not replace it in the near future, compared to 13% of white urban... MoreLink This | Email This | Comments (0) Magic Johnson `Aspires' To Fill Multicultural TV VoidNBA Hall-of-Famer and business entrepreneur Ervin “Magic” Johnson will soon play on the cable industry’s court with the summer launch of Aspire, an African-American targeted, family-themed basic cable service. I recently talked to Johnson about his plans for Aspire, one of four multicultural-themed networks to launch on Comcast Cable systems over the next two years as... More |
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