Thomas Umstead
R. Thomas Umstead is programming editor for Multichannel News. During his nearly two decade tenure at the weekly publication, Umstead has written articles on a variety of subjects ranging from technology and marketing to content distribution.
Umstead has also served as a contributing editor to Cablevision and Video Business magazines, penning editorial columns on sports, programming and pay-per-view-related issues. For more information, contact R. Thomas Umstead at tumstead@reedbusiness.com
Title: Programming Editor
Email: tumstead@reedbusiness.com
Picture ThisLink This | Email This | Comments (0) Disney XD Googles Movie Marketing CampaignDisney XD’s marketing campaign for its Nov. 27 original movie Skyrunners is literally out of this world. The kids-oriented network has teamed with Google to give users visiting the Google/Skyrunners website the chance to watch online an unidentified flying object land right in front of their homes. In association with the Google Maps feature, Disney XD is providing... MoreLink This | Email This | Comments (0) Pacquiao Win Sets Up Potential Mayweather MatchupNow that Manny Pacquiao has disposed of former welterweight champ Miquel Cotto, the drumbeat has already begun for a 2010 showdown between Pacquiao and Floyd Mayweather Jr. At the end of Pacquiao’s 12-round decisive TKO of Cotto last night , which gave Pacquiao an unprecedented seventh title in seven different weight classes, much of the sold out crowd at the MGM Grand Arena at Las... MoreLink This | Email This | Comments (0) Big Month For VOD PixNovember’s video-on-demand movie lineup, featuring nearly a dozen titles premiering on the same day and date as their home-video release, is close to the business touchdown that cable operators have always envisioned for the platform. With big box-office titles like Sony’s The Da Vinci Code sequel Angels and Demons ($133 million at the box office) and The Taking of Pelham... MoreLink This | Email This | Comments (1) Viewers Still Watching Television At Record LevelsSo much for viewers ditching the television set for the computer. Nielsen today (Nov. 10) reported that Americans spent an all time high four hours and 49 minutes a day on average in front of the TV during the 2008-09 television season. According to the report, the amount of TV viewing per individual was up four minutes from the prior TV season and up 20% from 10 years ago. The average... MoreLink This | Email This | Comments (8) Boxing Takes Jab At Instant ReplaySaturday’s Manny Pacquiao-Miguel Cotto fight will be historic in at least one sense: it will be the first pay-per-view boxing event that will feature the use of instant replay to settle a potentially controversial fight conclusion. While the sports world over the past few weeks has been debating about instant replay playing a greater role in Major League Baseball games,... More |
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