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Thomas Umstead

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R. Thomas Umstead is programming editor for Multichannel News. During his nearly two decade tenure at the weekly publication, Umstead has written articles on a variety of subjects ranging from technology and marketing to content distribution.

Umstead has also served as a contributing editor to Cablevision and Video Business magazines, penning editorial columns on sports, programming and pay-per-view-related issues. For more information, contact R. Thomas Umstead at tumstead@reedbusiness.com

Title: Programming Editor

Email: tumstead@reedbusiness.com

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Butler: Aspire To Reflect Positive Images Of African-American Community

Earvin “Magic” Johnson’s new cable network Aspire will offer African-American-themed programming that emphasizes faith, family and community, according to new Aspire general manager Paul Butler. I recently spoke to Butler about the Aspire brand and well as the network’s launch plans in a wide-ranging interview that appears below. TU: How would you describe the... More

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Cable Gets Nostalgic

Over this summer and fall, a number of cable networks are going back to the future with remakes of several series and movies, in hopes of standing out in an otherwise crowded programming marketplace. TNT in June will resurrect iconic TV characters J.R. and Bobby Ewing in a remake of the hit 1980s drama Dallas . Larry Hagman and Patrick Duffy are a lot grayer than they were during the... More

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White: UFC On Fox, Mayweather-Cotto Won't KO Each Other

UFC president Dana White is not concerned about scheduling Saturday’s UFC on Fox 3 live telecast up against HBO Sports’ Floyd Mayweather-Miguel Cotto pay-per-view boxing event. In fact, White told me during a UFC/Fox Sports luncheon yesterday in New York that the same-day scheduling actually works well for both entities and won’t cannibalize viewers. “I love it.... More

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Nets Flip The Script At Upfronts

This year’s cable network upfronts have thus far produced the typical laundry list of original scripted comedies and dramas, as well as competition reality shows and the occasional game show. What’s interesting about this upfront season is not so much the shows themselves, but the networks that are flipping their programming strategies to try new content formats. BET... More

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Disney's 'Gravity Falls' Teaser Spots Seek To Scare Up Fans

Disney Channel hopes to build momentum for the June launch of its new animated series Gravity Falls by launching five commercial spots that tell a spooky story involving the show’s main tween-aged characters. The spots give Disney Channel the opportunity to introduce viewers to Gravity Falls, in which twin kids Dipper and Mabel Pines face unique adventures as they spend their... More
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