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TV Everywhere: An Independent View

By Chad E. Gutstein, Ovation TV I have a few friends who have “cut the cord.” And no, I haven’t told them to lose my number. I have asked them to keep their receipts, though. And at the end of the year, we’re going to add up all the money they’ve spent on video product and high-speed data, as well as all the iTunes purchases, Netflix and Hulu Plus... More

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Movies On Demand: Breaking Through

By Char Beales As cable’s Movies on Demand integrated marketing campaign completes its sophomore year amidst the implosion of brick and mortar rental stores and competition from streaming, mail and vending machine services, it’s apropos that we take stock of its accomplishments. It all began with studios and cable companies coming together in an unprecedented partnership in... More

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Staying Ahead As 'Last-Mile' Advantage Wanes

By Judy Shapiro In the 1990s, when I was at AT&T, owning “the last mile” - the pipe into the home - was the most valuable and monetizable place to be. As the competition began to chip away at the edges, our defensive strategy was to offer more services as a way to bind the customer to the AT&T franchise and - voila - bundled services were born. We offered a wide... More

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Communicating Cable's Future, FORUM 2011

By Jim Maiella When my kids ask me to tell them again what I do to for a living, I say that when the company I work for needs to say something, I help decide what the words should be and how they should be delivered to the people we’re trying to reach. I’m a communicator. It’s a simple articulation of an expertise that is becoming more complicated every day, and more... More

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Art of the Deal, Brodsky-Style

Julian Brodsky, the legendary Comcast co-founder and deal-maker, was strolling through CableNet, the Cable Show exhibit area that showcases emerging technology firms. A familiar face (a retired executive from a top equipment vendor) flagged him down to take a look at a new Internet Protocol system in which the veteran vendor has invested. The young company’s marketing executive... More