Jimmy Schaeffler
Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services to broad clientele in the private, public, government, and non-profit sectors, focused on expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Scores of the world's largest telecommunications, computer, and media companies seek Schaeffler's insights, and his views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal.
Title: Chairman/CSO
Email: jimmy.schaeffler@reedbusiness.com
Jimmy SchaefflerLink This | Email This | Comments (0) Capturing Digital Signage: Giving Consumers RelevanceChaotic change — involving billions of dollars — is churning the waters of advertising, retail marketing, cablecasting and broadcasting. Churning in particular are the traditional relationships between the ad side and the operational side of these telecasting industries. Yet, with ad models changing, it’s time to look beyond the home screen to... More |
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