Mike Reynolds

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Bicoastal Ball

Baseball’s Final Four is loaded with good teams and better DMAs. TBS has markets No. 2 and 4, with the National League Championship Series pitting the LA Dodgers against the Philadelphia Phillies. Fox flaunts DMAs 1 and 2 with the love-em or loathe-em New York Yankees meeting their postseason nemesis, the Los Angeles Angels of Anaheim, in the American League Championship Series. The... More

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Saturday Night's Alright For Qualifying

Not that there was much concern — was there? — but officials at ESPN and Univision, FIFA’s World Cup rights-holders in the States, can rest a lot easier now. It became official Saturday night: both the U.S. and Mexico national teams qualified for the 2010 World Cup last night.  As the first- and second-ranked teams in the CONCACAF region, the U.S. (11th globally,... More

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WNBA Pressed

Squeezed amidst the football season, the conclusion of MLB races and now postseason, and the faceoff the NHL campaign, a highly competitive WNBA Finals between the Phoenix Mercury and Indiana Fever has been pressed to gain attention amidst a very crowded sports landscape. Despite the tough scheduling, the best-of-five Finals, which the Fever can wrap up at Conseco tonight at 7:30 p.m, is... More

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Favre: 4 For 40

It’s been said and spoofed that John Madden, the retired doyenne of football broadcasters, loves Brett Favre. Suffice it to say, more than a few of the boys (and girls) in Bristol share that emotion. No. 4 reciprocated on Oct. 5, presenting ESPN and Monday Night Football with a Nielsen gift to celebrate the franchise’s 40th anniversary — cable’s all-time... More

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Favrian Followers

How ‘bout them Cowboys? Jimmy Johnson may not have been in Jerry Jones’s new house for Dallas’ desultory win over Carolina, but plenty of Nielsens were watching Monday Night Football . Love or loathe ‘em, the ‘Boys are TV eye candy and their 21-7 triumph drew some 15.7 million viewers, the biggest cable audience thus far in 2009. That gives Dallas... More