TV Crush

MSNBC Announces Four-Year Olbermann Deal

11/10/2008 7:22 AM

From tweetpeep Brian Stelter of the NYT

Breaking: MSNBC is expected to announce a new four-year contract for Keith Olbermann on Monday afternoon.

Yep - it’s done.   From the MSNBC press release, per Huffington Post:

In October 2008, "Countdown with Keith Olbermann" had its best month ever in the key Adults 25-54 demographic, and is up a tremendous 170 percent in A25-54 from Oct. 2007 and up 180 percent in total viewers. "Countdown" continued its dominance over CNN at 8 p.m., out-rating "Campbell Brown" by 35 percent in A25-54 and 41 percent in total viewers. Excluding coverage of the presidential debates, "Countdown" is the #3 top-rated show in cable news in A25-54. "Countdown" is also the #1 cable news show among young viewers, Adults 18-34.

Since the last presidential election in 2004, "Countdown" has seen dramatic ratings increases, up a huge 238 percent among Adults 25-54 and 206 percent in total viewers.

Ben Affleck, on SNL, as Olbermann.  (Note Fred Armisen as Newsweek’s Richard Wolffe, a frequent Olbermann guest.)

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