Latest blogs
As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)
By Karen Magnani published
Attracting and retaining attention is key in an ever more crowded environment
TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog)
By Jon Kaplan published
With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments
Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog)
By Travis Hockersmith published
As viewing behaviors change strategies need to shift, too
The Future of YouTube Advertising: Blending Minds and Machines (Guest Blog)
By John Ruvolo published
Machine learning’s precision doesn’t translate to an understanding of context
Even With a Trove of Streaming Content at Their Disposal, Studios Will Struggle To Weather Writer’s Strike (Guest Blog)
By Ian Greenblatt published
Expect viewers to tire of library content, reality shows and want something new
Convergence Gives Publishers More Ways To Sell Their Inventory
By Dave Dembowski published
Platforms must address the huge gap between programmatic and premium
Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog)
By Ron Gutman published
Why streamers are in fierce competition for content discovery across the CTV ecosystem
A New Roadblock for Diverse Creators and Audiences (B+C Guest Blog)
By Rosa Mendoza published
Why regulating streaming services like traditional pay TV providers would stifle inclusion efforts
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