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Linda Haugsted

Linda Haugsted joined Multichannel News in 1985. She is currently the marketing editor but also covers state and local public policy and customer service trends, and helps edit the "Through the Wire" column. She's experienced the service sector, working her way through college with a part-time job at a national fast food chain, once soothing a biker, enraged the kitchen wouldn't fire up one last batch of Extra Crispy chicken for him. (Her technique: she agreed with him the cooks were jerks). She's a journalism graduate of California State University, Long Beach. 


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At Your Service

Recent Posts

Emmy Arrival

September 21, 2008 | Link This | Email this | Comments (0)

Another year, another Emmy Awards. This year, the TV schmooze-fest has moved to a new venue, from the historic Shrine Auditorium next to the University of California (always a challenge, weaving to one’s designated parking lot past student joggers and fat-tire bike riders) to this year’s Nokia Theater L.A. Live, downtown across from Staples Center.

We’ve graduated (I guess) from a back alley dish and porta-potty farm to the roof of a parking structure with a back door of the freeway creeping with limos.

But the big question, so far: Should we be worried??? 

I haven’t seen this much security since the twice-delayed 2001 ceremonies made trim and casual in respect to the 9-11 terrorist attacks. That year, it took this reporter 40 minutes to drive from my suburban eastern L.A. County home, and another 90 minutes to drive the...Read More



Recent Posts

NBC Olympics Viewing Grid -- To Go

July 30, 2008 | Link This | Email this | Comments (0)

Fans of the upcoming Beijing Olympics will be able to access a widget that will help them access the schedule for their favorite sports, wherever they consume their media..
According to Sarah Hofstetter, vice president of emerging media for 360i, NBC's digital agency, the widget. referred to as the "results and schedules" widget, was designed by the networks' in-house digital media group. But the challenge then became getting the tool into the hands of fans. 360i is assisting with that, bringing the tools to the attention to, for example, fans of Kobe Bryant. Those bloggers should be interested in viewing the U.S. men's basketball contests, but need help finding out whether the telecast is on the broadcast network or one of its cable siblings, she noted.
The job of 360i i...Read More



Recent Posts

Mad Dad Gets Fab TV

July 25, 2008 | Link This | Email this | Comments (1)

Too much of a good thing, without strong, specific customer contact, caused Charter Communications Inc. some bad press in Alabama at the end of its up-until-then highly successful Father’s Day Essay promotion.

            You may recall the operator solicited customers to write a short essay lauding their dads, with the winning missive to earn the family a new 65” HDTV television set.

            But when the contest attracted more than 10,000 entries, the operator decided to expand the prize pool so that a handful more of the most deserving essayists could win smaller prizes for their fathers. The newly expanded prize pool was announced at the same time the gra...Read More



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Free Offer Will Cost Ya

June 23, 2008 | Link This | Email this | Comments (0)

As if there isn’t enough about the February 2009 conversion to digital TV to confuse consumers, now comes a warning from the national office of the Better Business Bureau that an Ohio electronics firm is touting a "free" DTV converter that actually will cost a consumer more than $100.

The BBB said the firm, Universal TechTronics of Canton, Ohio, has placed ads for a converter in publications across the country that represent a "bait and switch" scheme on behalf of the firm.

The ads are for the Miracle ClearView TV converter. The ad copy promises the hardware will free consumers of bills from video providers, for it "receives free channels …in digital video and sound." Other copy states the boxes can provide the public with free TV without the use of those $40 coupons issued by the government to fin...Read More



Recent Posts

Brickbats and Bon Mots

June 20, 2008 | Link This | Email this | Comments (0)

I’m going to start monitoring the blogosphere, looking for what your customers are saying about you, so you don’t have to. It’s not always pretty but it can be informative…

It’s amazing what a positive attitude can do for consumer morale. Here, a poster named “Lengo” offers a thumbs-up to Mediacom, even after waiting 18 minutes for tech support to come on the line. Of course, it was a simple downgrade, but take the praise where it comes.

On the other side of the spectrum, you have a knowledgeable customer forced to turn to other users is a desperate attempt to rectify a connection problem after one full year.

Even $2 can turn a customer into a critical blogger, as witn...Read More


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